Check out this early look from Classic Mazda in Orlando:
We enjoy innovation and outside-the-box thinking, which is one of the reasons we're excited about Mazda's new SKYACTIV technology in their 2012 lineup of vehicles. The engine delivers a fun-to-drive experience that's considerably more fuel efficient than your standard internal combustion engine. Not to get too gear-heady about it (after all, that's not the kind of head we even like) but this SKYACTIV junk could be a make a bigger splash than hybrid technology.
Check out this early look from Classic Mazda in Orlando:
The following is reposted from the horbawrong.com blog "Seminal Works are for Porn Stars" written by creative guru, Jordan Krumbine.
Bold statements aren’t always easy to make.
No, wait, scratch that -- bold statements ARE easy to make, but actually making them (depending on your current set of circumstances) isn’t always easy.
As my year progresses, my creative life develops in all the ways I never expected. It’s counter-intuitive (at least in my head) and because of that, I don’t always acknowledge it when it’s happening. My instinct says that my creative work is personal, the stuff that I do out of pure passion.
As my professional career continues to take up more time, my passion-projects have dwindled to the point of nonexistence. And I can’t help but feel guilty.
But the fact of the matter is that my professional creative career has taken priority. And although it may not look it, I’ve been more creative than ever. And I get paid for it. Finally.
The big struggle in producing commercials and web content for a corporation (family-owned or otherwise) is that you have to work within guidelines that someone else established. Some of these guidelines are important; others are dated. My personal goal is to make a mark and do something different, but sometimes the best I can accomplish is to do something different in the business’s history.
The following is a TV spot for our Mazda dealership. It’ll be airing on WRDQ in Central Florida starting in a matter of days. Holler-Classic has never produced or aired a commercial like this (to my knowledge) and it is one of the most unique local dealer commercials I’ve ever seen.
If you’re familiar with local car dealer commercials (and who isn’t??) then you know that every spot advertises an offer -- dealers seem to be scared to promote something other than a monthly payment and APR. The result ends up stripping all originality from not just the video, but the product they’re trying to sell.
Think about it: manufacturers spend a lot of money developing a vehicle as art -- and that’s how they pitch it. Audi and Cadillac are great examples. And then when the creative trickles down to the dealer level, that piece of art is described as the mass-produced copy that it really is, and that “we’ve got tons to choose from! Every make and model!”
It’s the difference between saying “this is a beautiful car” and “have I got a beautiful car for you”.
At any rate, my goal is to create something different; something that puts a little bit of that art back into a local dealer commercial. Is it there yet? Probably not, but it’s gotten a lot closer. And if it catches an eye or two, then all the better.
The process on this Mazda spot started with a sixty-second radio spot (another monumental departure from the norm this month!). I had an opportunity to write something that took full advantage of the sixty seconds (usually we only have about thirty seconds to play with) and after the spot was produced, I asked the radio station to give me a version of the VO without any music under it.
After cutting the VO down to thirty seconds, I was able to build out the rest of the video. I shot the stock footage of the dealership a few weeks back and created the .com title in Motion. The photos and sparkler video at the front of the commercial were actually the hardest part, slogging through tons of stock pictures trying to find the perfect fit. This commercial is actually the second draft, having to change and add an additional photo.
So that’s what I’ve done creatively in the past week. Is it truly great? I dunno, but when I look at it -- especially in the context of my other work at Holler-Classic -- it makes me proud.
Stay bold and stay creative.
- Jordan Krumbine
Cute girl NOT featured in ad.
Here at the Orlando Insider offices, if there's one thing we hate, it's local car dealership commercials. It's the same damn shouting and the same damn cheesy graphics for every single damn dealer in Orlando.
Here's our perspective on it: the car manufacturers publish some really creative pieces, drumming up serious interest in their product. They take an individual vehicle and show the artistic beauty of the design and craftsmanship.
Then the local dealer pops on screaming at us that they have HUNDREDS TO CHOOSE FROM STARTING AT $9,999!
What happened to the beauty and individuality of the car itself? Dealers don't care, they just want to sell a car -- any car -- and their advertising proves it.
Which is why we believe the video below is such a breath of fresh air. It's from Holler Hyundai in Winter Park and will be featured for the month of September in the Altamonte Mall AMC movie theater and the Winter Park Regal Cinemas.
The spot is for the Hyundai Equus and the video is classy, dramatic, and flat-out impressive for a local dealership. We sincerely hope that this commercial makes its way onto television and that other dealers might get the hint and introduce a little creativity into their marketing.
Source: HollerClassicTV YouTube Channel
No, we're not talking about auto-erotic asphyxiation where numb-nuts choke themselves to a more intense orgasm (not that we're ones to judge).
We're talking about people getting it on with cars.
Which is exactly what the chump in the video above did. Kind of. He kisses a 2010 Camaro and then diddles the yellow coupe in the backside. Call us crazy, but we kinda liked it. The fact that it comes from person/company local to Orlando is an added boon. In our pants.
Here at Orlando Insider, we like cars. Which is a bad thing because we can barely afford the rent on our second-hand Rent-A-Center furniture. Don’t judge. Please.
It’s true, the entire staff here is grossly underpaid for all the fine research and writing we do -- but do we complain? No, we persevere. And lust. Specifically, we persevere so that we can lust after all the cars we want. Like a 2009 Mazda5 minivan.
We MAY have low standards here at Orlando Insider butut like we said before: don’t judge. Lest ye be judged. That’s right, we see you reading this blog. Weirdo.
Long story short: from time to time, we’ll be writing and sharing interesting car stories we find. It will be related to Orlando in a loose sort of way. And by loose, we mean very loose. And by very loose, we mean in the sense that people in Orlando -- like the rest of the industrialized world -- drive cars.
That is all.
The Overly-Neurotic, Under-Medicated Orlando Insider Writing Staff