Here's our perspective on it: the car manufacturers publish some really creative pieces, drumming up serious interest in their product. They take an individual vehicle and show the artistic beauty of the design and craftsmanship.
Then the local dealer pops on screaming at us that they have HUNDREDS TO CHOOSE FROM STARTING AT $9,999!
What happened to the beauty and individuality of the car itself? Dealers don't care, they just want to sell a car -- any car -- and their advertising proves it.
Which is why we believe the video below is such a breath of fresh air. It's from Holler Hyundai in Winter Park and will be featured for the month of September in the Altamonte Mall AMC movie theater and the Winter Park Regal Cinemas.
The spot is for the Hyundai Equus and the video is classy, dramatic, and flat-out impressive for a local dealership. We sincerely hope that this commercial makes its way onto television and that other dealers might get the hint and introduce a little creativity into their marketing.